Fallon Dasey provides editorial products to leading Australian Caterpillar equipment dealer WesTrac on an ad hoc basis. Products include design and editing services for campaign pages, customer stories, white papers, and press releases.

Australian Mining 2030 white paper (WesTrac)

Fallon Dasey provided the written content for Towards 2030, a 4000-word white paper by Caterpillar equipment dealer WesTrac. Services included interviews, writing and review rounds.


Landing page for Cat 745 campaign (WesTrac)

Mining and infrastructure contractors need equipment that is productive, reliable and built with the operator in mind. The new Cat® 745 Articulated Truck ticks all the boxes. Its efficient Cat C18 Engine and advanced traction control system let it carry large loads and go places other artics can’t. And operators will love the feature-packed, redesigned cabin.


Cat 6015B boosts Hampton’s efficiency (WesTrac)

Sometimes it pays to go first. Kalgoorlie-based contractor Hampton Mining and Civil snapped up the very first Cat 6015B excavator in the Australian market and has been rewarded with increased productivity and outstanding fuel efficiency.