ABOUT
US
Engaging content that builds bridges – and lifts sales
Our Mission
Fallon Dasey has a simple mission: to provide corporate marketing departments in Australia and Europe with content that helps them build relationships – and increase sales.
We offer a complete range of content services, including providing strategic advice, brainstorming content ideas, providing of all types of content, as well as publication, printing, and website creation.
We cut our teeth on newspapers, we were early embracers of the digital revolution, and we continue to constantly evolve.
And we have never lost sight of the need to deliver a quality product, to engage our target audiences and to convey key messages.
We’re firm believers in a satisfied customer being the best form of advertising. We’d love to show you how we can simplify your content supply needs and make your life easier. Call us today about your content needs!
Meet the team
In his most recent role before founding Fallon Dasey, he was the Digital Editor for The Sydney Morning Herald, a high-pressure role that honed his ability to stay calm and collected under the tightest of deadlines. Prior to that, Dan held a number of roles editing entertainment and technology sections at The Herald.
A self-confessed tech geek, Dan got his break into the industry by editing technology magazines. He plays saxophone in various bands, enjoys playing sports and loves spending time with his family.
With a background in brand strategy, advertising and UX she is particularly interested in helping to create holistic brand and user experiences that meet consumer needs and resonate with people.
Her specialties include qualitative research, user/UX/CX research, communications/advertising development, brand strategy, NPD and innovation, design Thinking, and service design.
After earning a degree in communications, he spent 17 years working with Australia’s best media companies as a news reporter, section editor, and finally producing advertiser-driven supplements.
Daniel next spent three years working in-house for creative agencies in Sweden, where he worked with multinational brands as diverse as Ericsson, Saab, and Scania.
Since returning to Australia, Daniel has written and edited hundreds of articles and texts for major corporates on three continents.
Jason has worked for major networks and studios and at the highest levels of the advertising industry. He knows what works and what doesn’t and produces gorgeous, articulate films that effortlessly communicate key corporate messages.
Ulf is just as comfortable designing an engaging website as he is creating a beautiful layout for a magazine or annual report. When he’s not out surfing, he likes to design apps in his spare time.
Ulf has two daughters with his beautiful Australian wife, Carey, and he lives with his family on Sydney’s northern beaches.
Josh prides himself on adapting his technique to suit the brief. He is not precious about what he does, and he enjoys breaking rules and pushing the boundaries by using new techniques, new technology and tricks. He is an early adopter and has been using imaging software since 94, back when people thought Photoshop was a store that sold pictures.
Jason was the first Australian sports host on both BBC and CNN, before becoming a senior anchor and TV executive in Singapore and Malaysia as the Pay TV boom spread to emerging markets. Branching into radio, he also hosted his own interview show on Singapore business station, Money FM.
More recently, Jason has worked as a journalist for ABC News, across digital, radio and television, while servicing Asian clients through his own company, Cockatoo Media. He is also an experienced emcee, keynote speaker and media trainer.