About Us2019-01-30T03:27:56+00:00

ABOUT

US

Engaging content that builds bridges – and lifts sales

Our Vision

Fallon Dasey has a simple vision: to provide corporate marketing departments in Australia and Europe with content that helps them build relationships – and increase sales.
We offer a complete range of content services, including providing strategic advice, brainstorming content ideas, providing of all types of content, as well as publication, printing, and website creation.
We cut our teeth on newspapers, we were early embracers of the digital revolution, and we continue to constantly evolve.
And we have never lost sight of the need to deliver a quality product, to engage our target audiences and to convey key messages.
We’re firm believers in a satisfied customer being the best form of advertising. We’d love to show you how we can simplify your content supply needs and make your life easier. Call us today about your content needs!

Meet the team

Daniel Dasey
Daniel Dasey Founder, writer and editor
Daniel’s career in communications began at the age of eight when he sold newspapers out of a barrow on the streets of Sydney, Australia.

After earning a degree in communications, he spent 17 years working with Australia’s best media companies as a news reporter, section editor, and finally producing advertiser-driven supplements.

Daniel next spent three years working in-house for creative agencies in Sweden, where he worked with multinational brands as diverse as Ericsson, Saab, and Scania.

Since returning to Australia, Daniel has written and edited hundreds of articles and texts for major corporates on three continents.

Daniel Fallon
Daniel Fallon Founder, writer and editor
Dan has more than 20 years’ experience with leading media companies Fairfax Media and Australia Consolidated Press and is also the author of the popular guide book, Golf Resorts of the World.

In his most recent role before founding Fallon Dasey, he was the Digital Editor for The Sydney Morning Herald, a high-pressure role that honed his ability to stay calm and collected under the tightest of deadlines. Prior to that, Dan held a number of roles editing entertainment and technology sections at The Herald.

A self-confessed tech geek, Dan got his break into the industry by editing technology magazines. He plays saxophone in various bands, enjoys playing sports and loves spending time with his family.

Ulf Schroeter
Ulf SchroeterWeb and graphic designer
Born and raised in Berlin, Ulf has called Australia home for the past 20 years. His association with design stretches back even further and he is passionate about clean lines, the smart use of colour and effective visual communication.

Ulf is just as comfortable designing an engaging website as he is creating a beautiful layout for a magazine or annual report. When he’s not out surfing, he likes to design apps in his spare time.

Ulf has two daughters with his beautiful Australian wife, Carey, and he lives with his family on Sydney’s northern beaches.